Mercedes-Benz Center opens in Milan
12.03.2008
At the end of February, Mercedes-Benz Italia S.p.A. celebrated the opening of the new Brand Center with international representatives from business and society.
In recent years, new Mercedes-Benz Centers featuring by a common architectural concept have opened in major cities across Europe. The Milan showroom is the last of these new Mercedes-Benz Centers. The eye-catching "brand gallery" of the building is the 20-meter truncated cone. With a total area of 3,000 sqm, the center offers a brand and theme experience with showrooms, sales rooms and a service center with workshops. The construction period for the innovative Brand Center was 26 months. Drees & Sommer was project leadhouse with responsibility for project control, schedules and costs during the construction of one of the biggest Mercedes-Benz Centers in southern Europe.
