12.04.2011
As part of the "Development Strategy for Sberbank Russia to 2014" Drees & Sommer Russia undertook controlling and project management for implementing rebranding of bank branches.
The project - which started in December 2009 - was successfully completed at the end of 2010. The bank's new corporate branding has already been implemented in a total of 20 branches. In addition to color design and logos, the FITCH design agency in London worked with Sberbank and Drees & Sommer to develop new floor plans for the branches. This also involved redefinition of work and customer service processes. Rebranding also covers refurbishment, office equipment, fitout and furnishings.
Other projects are planned with Sberbank following successful completion of the rebranding project.
Photo credit: ZAO "Pioneer" / Moscow, Russia
