Digital buyer management

Digital buyer management

Successful buyer management in the digital space – from purchase through to handover – presents a huge challenge. Modern consumer behavior requires a rethink of the entire purchase process and how it is handled. Through the use of tried-and-tested processes that are efficient and binding, our experts minimize disruption of planning and construction, and deliver precisely the product promised to the buyer – using a process that is professional, efficient and digital, and supported by a digital platform solution.

Do you want to digitize your customer management?

  • Do you have to deal with a lot of different customization requests?
  • Would you like to provide modern and efficient customer service?
  • Do you want to achieve cost certainty by systematically avoiding customization requests and disruption of construction?
  • Is it your goal to introduce value-adding processes in your company?

How we approach digital buyer management in housing construction

Every project and every buyer is different. The goal is to use a multistage process to achieve a smooth transition between the stages purchase, option selection, customization, construction and handover. By integrating a digital platform solution, our experts can use the potential of digitization, and optimize and rationalize management of the process.

For example, we can simplify and accelerate time-consuming option selection processes though online 3D viewing. It is crucial that all information and project participants are brought together on a central platform. This provides buyers with a state-of-the-art customer journey and principals with value-adding processes. We support principals and their buyers with the following services:

  • Preparation of documents and the processes for the marketing and construction phases
  • Coordination of purchase contract closure
  • Selection of options by the buyer
  • Consulting, management and processing with regard to customization requests
  • Support during the execution phase / Real-Estate Brokers and Commercial Builder Law (MaBV) inspection
  • Management of acceptance inspections for both community and private property, including handover of dwellings


Phase 1 Sales | PM
  • Preparation of documentation and processes for the sales and construction phase
Phase 2 Sales | Purchaser | PM
  • Coordination of purchase contract closure
Phase 3 PM | Purchaser
  • Purchaser special requirements – consulting, management and processing
Phase 4 PM | Purchaser
  • Purchaser kickoff meeting
  • Option selection
  • Electrical engineering planning
Phase 5 PM | Purchaser
  • Support during execution phase / MaBV* inspections (* German Brokers and Developers Regulation/Ordinance)
Phase 6 PM | Purchaser
  • Design, preparation and monitoring of acceptance for both common and individually owned property

The benefits for you

  • Integrated consulting on construction and planning processes, customer service, and marketing
  • Validation and management of quality levels in all project areas, from construction aspects to customer care
  • Innovative digital platform solution for central recording of all project participants and their tasks
  • Digital customer cockpit for the entire sales process – from initial interest and customization to digital signature on the acceptance report
  • 3D digital option selection configurator
  • Project cockpit for principals with instant overview of project status
  • Cost and schedule certainty through optimization and rationalization of extensive and complex project processes

Would you like to know more about digital buyer management in housing construction?

Simon Dietzfelbinger Head of Residential Properties