Double Winner: Awards from ADC for Pop-Up Hotel The Lovelace

Surrounding 360° curtains set the stage for the hotel rooms at The Lovelace

RBSGROUP, an affiliate of Drees & Sommer SE, received two awards for the special conceptual framework, mise-en-scène and design of the hotel rooms in The Lovelace, using temporary space in the former premises of the former Bayerische Staatsbank building. The Art Directors Club für Deutschland e.V. (ADC) conferred awards on the experimental cultural and hotel project in Munich in the categories ‘Design Disziplin’ (design discipline) and ‘Kommunikation im Raum’ (communication inside a space).

The following video provides an insight into The Lovelace Hotel: RBSGROUP The Lovelace

A place that is more than just a hotel, offering people space in which to meet. Guided by this vision, RBSGROUP, an affiliate of Drees & Sommer SE re-arranged the former management offices into 30 spacious and comfortable hotel rooms and suites, with a choice of different categories. The aim was to preserve the original character of the Bayerische Staatsbank. In the fall of 2017 the pop-up hotel opened its doors as an exciting interim usage project for the building, until 2019 probably. In addition to accommodation, the hotel provides space both for artistic, musical, literary and discussion events and for shops, a coffee shop, restaurant, club, bar and studios. ‘

The Hotel Room as a Stage

The stage is set for the rooms at The Lovelace with a 360° curtain, for example. This frames the space as a stage and helps to enhance the guest experience. Storage space such as shelves and wardrobes is hidden away behind the curtain, while art and city views are prominently showcased. Exhibition rooms, an event room, a rooftop bar, pop-up shops and a 'flying lobby' where food and drinks are served, are all part of the overall concept.