From the Bayerische Staatsbank (Bavarian state bank) to hotel and from an old bookbindery to innovation hub. Experts from RBSGROUP – Part of Drees & Sommer received two Iconic Awards for the conceptual framework, presentation and design of The Lovelace project in Munich and the DS HUB in Stuttgart.
The temporary cultural and hotel project The Lovelace received the Best of Best award. The new innovation laboratory of the project management and consulting company Drees & Sommer in Stuttgart won an award. The official award ceremony was in the German city of Munich on October 7, 2019. Whether visionary architecture, innovative products or sustainable communication – through the Iconic Awards: Innovative Architecture, the German Design Council has established a neutral international competition for architecture and design which, for the first time, takes into consideration the interaction of the disciplines.
Where People Meet: The Lovelace as Hotel Happening
The RBSGROUP received its first award for the design and storytelling of The Lovelace's hotel rooms. As a large unused space, the former Bayerische Staatsbank in the middle of Munich offered space for experimentation: the world's first pop-up hotel opened its doors between 2017 and early 2019. The aim of the concept drawn up by the partners behind The Lovelace was to create a place of encounter, inspiration and interaction. Another objective was to preserve the original character of the partially listed rooms in the former Königliche Filialbank (Royal Bavarian Branch Bank). As an exciting interim-use project for the building, The Lovelace not only offered 30 hotel rooms on a total of 4,800 square meters, but also space for artistic, musical, literary and discussion events and retail shops besides a café, restaurant, club, bar and workshops/studios. Framed as a stage by a 360° curtain, experts transformed the former executive offices into 30 spacious and comfortable hotel rooms and suites of various room categories.
Industrial Character Meets Modern Working in the DS HUB
A former bookbindery from 1986 with a typical industrial character was the ideal basis for the Drees & Sommer innovation hub in Stuttgart, for which workplace experts reinterpreted the building. The result: a mix of history and modern work environments, with space for flexible and agile working. Many new standards were also set with state-of-the-art building technology and sustainable implementation. The new DS HUB is an ideal breeding ground for lateral thinkers and new concepts. In the Innovation Center, employees can work freely and in teams on innovation-related topics - they are provided with space, time and expertise.
Impressions of The Lovelace can be found in this video.