"A destination opens up much greater monetization potential than a "classic" stadium. First and foremost through a higher frequency but also through longer stays due to a higher quality of stays and more variety of experiences."
In an interview with "Football Business Inside" Jens Leonhäuser also explains what is important when developing stadiums into destinations and shares successful examples that already exist. He is the Managing Director of the strategy consultancy Steilpass and the initiator of the expert network Sports Destination Alliance. Drees & Sommer is an active member of this alliance.
You can read the complete interview under the following link: From Stadiums to Destinations