Two Are Better than One: Iconic Awards for Two RBSGROUP Projects

1 / 2

Umlaufende 360°-Vorhänge inszenieren die Hotelzimmer im Lovelace

From the Bayerische Staatsbank (Bavarian state bank) to hotel and from an old bookbindery to innovation hub. Experts from RBSGROUP – Part of Drees & Sommer received two Iconic Awards for the conceptual framework, presentation and design of The Lovelace project in Munich and the DS HUB in Stuttgart. The temporary cultural and hotel project The Lovelace received the Best of Best award. The new innovation laboratory of the project management and consulting company Drees & Sommer in Stuttgart won an award. The official award ceremony will be held in the German city of Munich on October 7, 2019

Whether visionary architecture, innovative products or sustainable communication – through the Iconic Awards: Innovative Architecture, the German Design Council has established a neutral international competition for architecture and design which, for the first time, takes into consideration the interaction of the disciplines. The Council acts as an interface between designers and the construction industry. The focus of its award-winning projects is on the comprehensive presentation and interplay of the disciplines architecture, interior design, product design and brand communication in the context of architecture. ‘The key questions in both cases were: What freedoms do we have, due to the fact that it is a temporary solution? What is the attitude of the operators, and what can we contribute? For the project work, this meant that intuition and chance were allowed to play a major role; in other words, a pleasant situation,’ said Alexander Strub, Creative Director at RBSGROUP, describing the two award-winning projects.

Where People Meet: The Lovelace as Hotel Happening

The RBSGROUP received its first award for the design and storytelling of The Lovelace's hotel rooms. As a large unused space, the former Bayerische Staatsbank in the middle of Munich offered space for experimentation: the world's first pop-up hotel opened its doors between 2017 and early 2019. The aim of the concept drawn up by the partners behind The Lovelace was to create a place of encounter, inspiration and interaction. Another objective was to preserve the original character of the partially listed rooms in the former Königliche Filialbank (Royal Bavarian Branch Bank). As an exciting interim-use project for the building, The Lovelace not only offered 30 hotel rooms on a total of 4,800 square meters, but also space for artistic, musical, literary and discussion events and retail shops besides a café, restaurant, club, bar and workshops/studios.

Hotel Rooms in The Lovelace as Mise-en-Scène

Framed as a stage by a 360° curtain, experts transformed the former executive offices into 30 spacious and comfortable hotel rooms and suites of various room categories. The curtains created a high-quality guest experience and made a refined use possible: while art and city views were prominently showcased, wardrobes and storage space could disappear behind them.

Industrial Character Meets Modern Working in the DS HUB

A former bookbindery from 1986 with a typical industrial character was the ideal basis for the Drees & Sommer innovation hub in Stuttgart, for which workplace experts reinterpreted the building. The result: a mix of history and modern work environments, with space for flexible and agile working. Many new standards were also set with state-of-the-art building technology and sustainable implementation. The new DS HUB is an ideal breeding ground for lateral thinkers and new concepts. In the Innovation Center, employees can work freely and in teams on innovation-related topics - they are provided with space, time and expertise. Innovation hubs are available at various Drees & Sommer locations for startups, clients and research purposes. The DS HUB in Stuttgart is primarily concerned with digital business models, joint ventures with startup companies and data security.

Impressions of The Lovelace can be found in this video.