Innovation as part of our corporate DNA
As a market and innovation leader, our innovations and new business models have been setting standards for over 50 years – for our clients, ourselves, and for the construction and real estate industry.
The digital transformation taking place in the market means that our clients’ interests and needs are changing more rapidly than ever. That’s why we launched our Innovation Center. In keeping with the motto “Let’s innovate real estate”, we use it to consolidate, prioritize and develop our innovations to achieve efficient goal-oriented digitization of our current business models, and to develop completely new ones. This allows us to continue to offer our clients solutions that are ahead of their time.
DREES & SOMMER'S INNOVATION CENTRE
Innovations are part of the Drees & Sommer DNA. The Innovation Center has set itself the task of driving the digital transformation of the real estate industry. Due to the digital transformation in the market, clients' interests and needs are shifting faster than ever. In line with this, the aim is to increase the speed of innovation at Drees & Sommer. Existing business areas are being digitised and new business models are being developed and brought to market in an efficient and targeted manner.
FROM THE IDEA TO THE NEW BUSINESS MODEL
We generate ideas for new business models both internally – via an in-house idea platform and formats such as our ideathon – and externally via the Creators ecosystem. We also engage in active trend scouting, identifying current (mega)trends, assessing their industry relevance, and assessing innovation potential.
All business models have one thing in common: the Stage-Gate process. Every innovative concept must pass through this process before we integrate it into our company or one of our projects. The process examines, evaluates and validates trends, startups, employee and client ideas, and clusters.
‘Proptechs accelerate work processes in planning, construction and operation, and make them more efficient. They often encounter an industry consisting of success-saturated construction workers with Hermès neckties, who are not very willing to adopt any change from within their comfort zone. It’s up to us to build a bridge between proptech innovation with a sense of proportion, and a real estate industry that is lethargic when it comes to innovation.’
Norman Meyer Head of Digital Services, Drees & Sommer