Concepts for smart and digital hotels

Smart and digital hotels

Drees & Sommer experts develop future-proof, efficient and innovative solutions for digital smart hotels with high added value. As part of our comprehensive consulting service, our industry specialists link the digital demands of a customer journey with the digital requirements for operational processes and the hotel property itself. Our goal is to develop Customized Smart Hotels for our clients  that add value and are both sustainable and future-proof.

How relevant is the smart digital hotel for you?

  • Do you want to use digitization to future-proof your hotel property and operations and to offer new networked solutions to your guests?
  • Are you looking for strategies to gain further market share in the face of strong competition?
  • Are you looking for value-adding technologies to optimize real estate and operator processes and thus increase your return on investment and cost-efficiency?
  • Are you still unsure of what opportunities digitization could open up for your hotel property?

You have to address the following points

  • Property-related value creation
  • Resource consumption
  • Operational efficiency
  • Customer satisfaction
  • Data security

Our approach to smart and digital hotels

We use a multistage process to advise our customers on the optimal planning and realization of a smart hotel. We first use our Digital Ready Check to identify the existing level of digitization of the hotel project or an established hotel, and show optimization potential including a value-added analysis and implementation strategy. We then conduct a workshop combined with the target group and needs analysis to define specific goals and establish priorities. During this phase, our team of hospitality experts collaborates closely with our Information and Communication Technology (ICT) specialists.


The benefits for you

  • Comprehensive solutions that meet the needs of your property, operation, and the users
  • Interdisciplinary consulting throughout the lifecycle of the hotel
  • Innovative networked digital products for hotel operators and owners
  • Technical and conceptual product and quality definition that takes current regional standards and digital technology into account
  • Optimization of operational efficiency through integrated planning
  • Long-term increase in the property’s added value
  • Lateral thinking through a powerful network
  • Reinvention of conventional business models and industry technologies
  • Single source of interdisciplinary integrated consulting
  • Central contact for your hotel projects worldwide

Would you like to know more about smart and digital hotels?

Jan Hendrik Lukowski
Dr. Jan Hendrik Lukowski Leading Consultant

+41 79 919 54 55


Whether smart hotels, mixed-used concepts, or city or resort hotels – our customers benefit from a comprehensive, well-grounded service portfolio. From initiation to planning and implementation, we set new environmental and health standards for hotels of the future with strategic Real Estate Consulting and sustainable solutions. Our interdisciplinary team has industry-specific expertise and uses digital technologies to optimize operations and the guest journey. We offer innovative goal-oriented customized solutions for every challenge – all from a single source.