The Drees & Sommer SE consulting firm is demonstrating at its trade fair booth that innovations not only emerge in the oft-cited ‘new normal’. The specialist in construction and real estate is going with the theme Changing Normals Since 1970 at the exhibition. Since the company was established, Drees & Sommer has aspired to provide futuristic, forward-looking answers to new normalities, or to be ahead of them. So a pioneering spirit and innovation are closely intertwined in the company's DNA. This is also evident at this year's trade fair booth. As promised at the last Expo Real, Drees & Sommer is consistently implementing the Cradle to Cradle design concept – and to do so, it is recycling an abundance of materials and structures.
Back in 2019, the materials used at the trade fair booth were optimized in line with the principles of the circular economy. ‘Normally, major events such as trade shows generate tons of waste in the form of printed walls, countless promotional items and extravagant catering,’ said Sandra Brand, Associate Partner and Head of Corporate Communication at Drees & Sommer. ‘Yet much of it is avoidable, or could be done in a much more environmentally friendly way. At our trade fair booth, we put this into practice so that guests can experience how recyclability could become the norm.’ In addition to the impressive steel frame, the recycled textile ribbons framing the exhibition booth are real eye-catchers. Wooden structures such as the reception counter are made of enhanced reclaimed timber.
For more information see the press release.