Banks as Meeting Points: Drees & Sommer Manages Modernization of Haspa Branches

© Hamburger Sparkassen AG
With its new branch design, ‘Haspa’ is relevant to residents in each of the districts, far beyond conventional banking business.

The Hamburger Sparkasse (Haspa) savings bank has so far remodeled more than 90 branches, with the intention of developing closer ties with people and businesses in the neighborhood. Haspa invested a total of several million euros in remodeling its branches, which people can use not only for banking transactions but also for neighborhood events. The conversion project is being supervised by the planning and consulting company Drees & Sommer SE. The company with headquarters in the German city of Stuttgart is active in the construction and real estate sectors.

By converting its branches into a neighborhood meeting place, Haspa is reinforcing its strategic positioning as a digital bank with the best branches in Hamburg's metropolitan region. With the aim of becoming even more attractive to clients, Haspa views its branches as a vibrant part of an urban district that creates space for personal dialog, along with a feel-good atmosphere. For example, events ranging from eSports to art workshops, barbecue courses to burglary protection presentations, and online banking tutorials for seniors are held at the branches.

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