Changes in lifestyles and user behavior have had a significant impact on hotel properties. Existing hotels face numerous challenges, including excessive operating costs, declining rental income, limited functionality, and outdated hotel and room concepts. In addition, property owners must meet climate goals and ESG requirements while carrying out regular technical and energy-efficiency upgrades simply to maintain the value of their properties.

Drees & Sommer’s hotel experts support clients with the renovation, revitalization, and repositioning of existing hotels. With a clear focus on the needs of operators and guests, we identify opportunities for structural and conceptual improvements and provide support from planning through to implementation, ensuring properties are future-proofed for years to come.

How Does Hotel Optimization Benefit You?

• Are you wondering how to best future-proof your hotel?
• Are you planning to renovate your existing property and explore potential optimization opportunities?
• Would you like to highlight your hotel’s unique selling points, both structurally and conceptually, to ensure long-term guest loyalty?
• Are you wondering how to integrate trends such as extended stay, coworking, and coliving into your existing property?
• Do you want to develop a viable renovation agreement as part of your lease agreement?
• Are you aware of the legal requirements you must meet as an owner or fulfill as an operator during renovations?
• Do you want to ensure that your hotel and its operations are sustainable, digital and economically viable in the long term?

Key Focus Areas

• Revitalization strategy
• Concept validation
• Property repurposing
• Hotel modernization
• Space optimization
• Improved building operational efficiency
• Energy-efficiency upgrades
• Sustainability standards
• Operator and tenant coordination (renovation agreements)
• Renovation during ongoing operations
• Digitalization

Our process

Optimizing existing buildings allows you to actively shape their future, but it requires a technically sound strategy, comprehensive analysis and a precise implementation plan.

We work closely with our clients to develop a tailored performance profile during a kick-off workshop, helping identify potential optimization opportunities for the hotel and its operations. We begin with a comprehensive assessment of the hotel and, based on the findings, develop strategies to enhance the property, improve operational performance, and evaluate overall feasibility. These measures may include maintenance initiatives, energy efficiency upgrades, or the conceptual repositioning of the hotel, all of which forms the basis of a detailed implementation plan. Upon request, our hotel experts can also assess the feasibility of implementing various concepts while the hotel remains fully operational.

Our experienced project managers ensure the successful implementation of agreed-upon measures, with support from the relevant experts at Drees & Sommer through every stage of the process.