Retail Buildings

Audi City Showrooms, Istanbul, Moscow, Paris

Digital showroom concept makes vehicles tangible without physical display

LOCATION

Audi City Showroom, Istanbul, Moskau und Paris

PROJECT DURATION

2014 – 2016

A showroom without any cars: Audi City combines digital innovation and stunning urban locations. At the centre: the digital and lifelike presentationofthecars on floor-to-ceiling and wall-widevideowalls, named power walls. The high-performance technologyhasbeenskillfullyintegratedintothespacetoenhancecustomersretailexperience. macom – Part of Drees & Sommer planned themilestone in termsofproductpresentation in theautomotiveindustryforthethreeshowroomsbetween 2014 and 2016.

 

 

ADDED VALUE

  • Digital innovation
  • Lifelikepresentation

 

SERVICES

  • Technology Design

IMAGE MATRIX