MERCEDES-BENZ CENTER, MILAN
ARGE Design and Construction (consortium)
Approx. 35,000 m²
The Mercedes-Benz Center in Milan is the brand’s largest sales and support center in Italy. The building’s emblemis the ‘Brand Tower’ with the iconic Mercedes star visible from afar.The building includes a display hall for new vehicles, a showroom for AMG, the used-car center,a Smart shop, an auditorium, and workshops.
- Local know-how and cultural mediation with a German planner and German general contractor
- Expertise for car dealerships and museums
- Project management