Retail Buildings

MERCEDES-BENZ CENTER, MILAN

Client

DaimlerChrysler AG

Location

Milan, Italy

Architect

ARGE Design and Construction (consortium)

GFA

Approx. 35,000 m²

Construction cost

€50 million

Project duration

2006-2009

The Mercedes-Benz Center in Milan is the brand’s largest sales and support center in Italy. The building’s emblemis the ‘Brand Tower’ with the iconic Mercedes star visible from afar.The building includes a display hall for new vehicles, a showroom for AMG, the used-car center,a Smart shop, an auditorium, and workshops.

Added value

  • Local know-how and cultural mediation with a German planner and German general contractor
  • Expertise for car dealerships and museums

Services provided

  • Project management