The grand opening of The Lovelace in Munich took place at the start of September 2017, signaling the start of a unique story: A large unused space in the center of Munich was turned into an experimental pop-up hotel. The partially heritage-protected former premises of the former Royal Bavarian Bankbecame a temporary hotel until 2019. In addition to 30 rooms and suites, The Lovelace also offered a culturally diverse program with space for events and intercultural exchange on socially relevant topics.

The venue occupied a total of 4,800 square meters where exciting people and exciting ideas met. It was a place where pop and politics, art and commerce, society and individuals came together. The Lovelace saw itself not just a place to spend the night, but as a cultural institution – ‘a hotel happening’. The hotel itself was part of the overall concept that also included showrooms, an event room, a rooftop bar, pop-up shops and a suspended lobby with catering. Fully in keeping with the spirit of pop-up culture, The Lovelace stood for authenticity and collaboration. The doors of the world’s first pop-up hotel have been closed since January 6, 2019.