Department stores all over the world are increasingly becoming experience locations which appeal to all the senses and make shopping a pleasure. In Germany, The KaDeWe Group is at the forefront of this development. Its stores – KaDeWe in Berlin, Alsterhaus in Hamburg and Oberpollinger in Munich – are some of the most famous department stores in the world. In the Oberpollinger store, the central feature is the open design created by the British star architect John Pawson. The extensive alteration work was completed during the 2021 lockdown and was supported by the retail and construction management experts from the Stuttgart-based consulting company Drees & Sommer SE.
The traditional department store has been completely overhauled both in the store design and in its structure. The Oberpollinger has also cooperated with renowned concession partners to create a perfect setting for each individual brand area. This means that every brand presents itself in an area which is designed to reflect its brand identity. This concept enables experience zones to be created in small areas which fully reflect the brand and present a varied and inspiring overall shopping environment for clients in the Oberpollinger. In the Beauty department, for example, brand areas such as Byredo and Aesop are situated alongside the area where the beauty brand Guerlain offers its fragrance products in the Cave du Parfumeur, a cabinet which emulates the style of a French wine cellar. And in the Luxury Boulevard, the store areas devoted to brands such as Bucherer, Tiffany and Louis Vuitton are supplemented on the second floor by the Danish jewelery label Maanesten, which offers a feminine, powdery look. Clear linear structures of brass and marble are combined with pastel colors and lush flower installations to create an exclusive shopping experience with an imaginative and creative character.