Optimization of established hotels

Optimization of established hotels

Massive changes in lifestyles and user behavior have an impact on hotel properties. Challenges can include excessive operating costs, declining rental income, limited functionality of the established building and an outdated hotel and room concept. Also, regular technical and energy efficiency upgrades are necessary to simply maintain the value of the property. In addition to which, property owners must meet climate goals and ESG requirements.

Drees & Sommer hotel experts support you with the renovation, revitalization and repositioning of your established hotel. With a clear focus on the operators and guests and their needs, we identify possible structural and conceptual improvements to your hotel property and support you during implementation – ensuring that the best years for your property still lie ahead.

To what extent does the optimization of established hotels affect you?

  • Are you wondering how you can best future-proof your hotel?
  • Are you planning to renovate your established property and wish to explore all possible optimization options?
  • Would you like to highlight the USP of your hotel, both structurally and conceptually, to ensure long-term customer loyalty?
  • Are you considering how you can integrate trends such as extended stay, coworking and coliving into your established property?
  • Do you want to develop a viable renovation agreement as part of your lease agreement?
  • Are you aware of all the legal requirements you must meet as the owner – or fulfill as the operator when renovating – for example to comply with the criteria of the EU taxonomy?
  • Do you want to ensure that your hotel and its operation are sustainable, digital and economically viable in the long term?

These are the topics you must address:

  • Revitalization strategy
  • Concept validation
  • Repurposing of the property
  • Modernization of the hotel
  • Spatial efficiency
  • Increased efficiency of building operation
  • Energy efficiency upgrade
  • Sustainability standards
  • Operator / tenant coordination (renovation agreement)
  • Remodeling during operation
  • Digitization

Our process for the optimization of established hotels

Optimization of your established building allows you to actively shape its future. This requires a technically sound strategy, comprehensive analysis, and a precise plan for implementation.

We work with you to develop the specific performance profile during a kick-off workshop. To identify possible optimization potential of your hotel property and hotel operation we first have to undertake a comprehensive assessment of the current situation (including building systems equipment, fitout, cost-efficiency, etc.). Based on the findings, we then show you possible measures to upgrade your hotel or its operation and examine their feasibility. The definition of specific measures – for example involving maintenance, energy efficiency upgrade and the conceptual repositioning of the hotel – then allows a detailed implementation plan to be drawn up. On request, our hotel experts can also examine the extent to which the various concepts can be implemented with the hotel in full operation.

Our professional project managers will be happy to ensure the successful implementation of the agreed measures. Our services are always provided with the involvement of the relevant Drees & Sommer expert teams.

The benefits for you

  • Development of efficient, high-yield hotels
  • Development of future-oriented hotel concepts that set you apart from the competition
  • Comprehensive and independent assessment of your options
  • Successful operator / tenant coordination
  • Holistic interdisciplinary consulting services from a single source
  • A single point of contact for your international hotel projects

Would you like to know more about the successful optimization of your established hotel?

Jan Hendrik Lukowski
Dr. Jan Hendrik Lukowski Leading Consultant

+41 79 919 54 55


Whether smart hotels, mixed-used concepts, or city or resort hotels – our customers benefit from a comprehensive, well-grounded service portfolio. From initiation to planning and implementation, we set new environmental and health standards for hotels of the future with strategic Real Estate Consulting and sustainable solutions. Our interdisciplinary team has industry-specific expertise and uses digital technologies to optimize operations and the guest journey. We offer innovative goal-oriented customized solutions for every challenge – all from a single source.