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Strategy and Organization

End‑to‑End Solutions for Brand and Retail Spaces

Mastering Complexity – From Strategy to Rollout

Companies across the automotive, retail, banking, telecommunications, and lifestyle sectors face a pressure to transform: markets are changing rapidly, customer expectations are rising, and regulatory requirements are becoming more demanding. At the same time, brands must roll out new spaces, formats, and touchpoints faster, more efficiently, and more consistently than ever before.

Physical spaces are becoming gateways into digital worlds, while technology creates seamless connections between on‑, off‑, and nearline experiences. Customers no longer demand simple sales areas; they expect intelligent, efficient, and inspiring brand experiences, whether they are configuring a car, receiving financial advice, or discovering a new product. 

Our team develops strategic rollout concepts for brand, retail, and service spaces—and implements them internationally and across industries at scale. From spatial storytelling and cross-channel brand presence to agile rollout strategies, our expertise helps brands rethink and align their physical touchpoints for the future.

Major Projects efficient, scalable, in budget

We translate complex brand and sales strategies into precise, modular and scalable spatial and execution concepts that can be implemented quickly and cost-effectively. 

We bring together:

  • Strategy development
  • Network expansion and rollout planning
  • Digital project management and PMO
  • ESG and compliance integration
  • Technology solutions for scalable implementation
  • International partner networks  

We develop formats that represent your brand at every location, whether it's an automotive showroom, bank branch, telecommunications store or lifestyle retail outlet.  

Our Services

Strategy and Organization

We lay the groundwork for clear decision-making by conducting a holistic analysis of markets, target groups, and operational structures. From this, we develop a strategic direction that aligns organization, culture, and goals. We also design flexible organizational models that boost efficiency and facilitate growth, ensuring your company is well-positioned for long-term success. 

Concept Development

We develop robust economic concepts that combine creative ambition with functional clarity. Precise financial and budget planning provides security for your investments. Meanwhile, our design, standards, digital solutions and sustainability strategies deliver consistent, innovative results. Each measure contributes to a strong and future‑oriented overall strategy. 

 

International Rollout

We support global projects from the initial planning stage through to execution, providing professional project management, local adaptation and transparent steering. We uphold brand standards while managing technical and operational requirements. During ongoing operations, we provide training, change management and KPI-based optimisation. The result is consistent, efficient and brand-strong outcomes worldwide.

 

How you profit

  • Efficiency and speed

     

     

    • Accelerated rollouts through modular systems
    • Reduced coordination effort thanks to clear standards

     

  • Cost certainty and transparency

     

     

    • Predictable budgets
    • KPI-based management
    • Risk reduction through proven tools and processes 

     

  • Brand consistency and experience

     

     

    • A unified brand presence, both globally and locally
    • Inspiring, future-ready customer experiences

     

  • End-to-End execution

     

     

    • From the first concept to the finished space—everything from a single source
    • Drees & Sommer integrates strategy, design, digitalization, architecture, construction, PMO, and ESG into one cohesive approach 

     

Added Value

We make the WOW work!

  • One‑stop shop with deep in‑house expertise
  • Extensive experience in large‑scale and multi‑project environments
  • Holistic consulting
  • Predictable costs, measurable success 

Let's talk!

We’re happy to help.

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